Illustration is all about STORY TELLING. It is the art of communicating ideas in a visual form that originates with sketching, drawing, and painting. For example, fashion illustration has been around for nearly 500 years, ever since there has been a need to translate an idea into an illustration. But they also serve as a form of art. In the late 1930s, there has been a decline in illustration as commercial photography became more and more affordable. However, since the rise of digital art, illustrations are experiencing a huge comeback.
How can you use fashion illustration for your brand or publication? Well, I can tell you that the possibilities are endless. If you have a fashion or beauty brand, you could use illustrations for your branding, social media content, print marketing products, product packaging. If you have a digital or print publication, use them to illustrate interviews, trend reports, runway reviews, editorials, social media content, ads or promos, and much much more.